Thriving in Business Without The Stress

You’ve achieved success—or you’re on your way.
But stress, overwhelm, and exhaustion are creeping in.
Let’s fix that—so you can thrive, not just cope.

Take the 2-Minute Quiz
Explore Services

Is this you?

Our IDEAL Clients usually experience one of these scenarios when they come to us.

You didn’t start your business to feel like this:

  • Stretched too thin
  • Burned out, checked out, or boxed in
  • Wondering if growth is worth the grind
  • Sitting on a story or legacy that keeps getting postponed
  • Or scrambling to scale without enough support

Here’s the truth:
Success doesn’t have to cost your peace of mind.
You deserve a business—and a life—that sustains you.

You’re not alone

Entrepreneurs’ Mental Health: A 2024 survey revealed that 87.7% of entrepreneurs struggle with at least one mental health issue. Specifically, 50.2% reported anxiety, 45.8% high stress, and 34.4% burnout.
Source: Founder Reports

Burnout Prevalence: A 2022 survey found that 48% of small business owners experienced burnout in the past month, with 24% currently experiencing it.
Source: Forbes

Workplace Stress: In the U.S., 89% of employees have experienced burnout, with millennials (59%) and Gen Z (58%) being the most affected.
Source: Create & Grow

Founder Pressures: In Europe, 83% of startup founders feel that excessive work hours lead to diminishing returns, and 64% believe constant high pressure negatively impacts business performance.
Source: Balderton Capital

Workplace Stress: In 2024, 48% of workers across 10 European countries reported daily work-related stress. This stress was particularly prevalent in Spain (58%), Sweden (53%), and Italy (53%).
Source: Euronews

Mental Health Risks: A survey across six European countries revealed that 38% of workers are at high risk of poor mental health. Source: Euronews

I’m Oob Nding, founder of Thriving Business Owner.
I’ve been where you are. And I’m here to help.

We help entrepreneurs evolve—with coaching, consulting, publishing, and powerful AI services that meet you exactly where you are.

Whether you’re seeking clarity and vitality, profit growth strategies, legacy and authority, or AI leverage—we’ll help you make success feel good again.

Let’s get something out of the way real quick:
Oob is pronounced like “Bob” without the initial ‘B’.
There! Now you know.

Thrilled you’re here

Few things in business are as enjoyable as helping good humans thrive.

Owner-Centric Business Services

Operate a successful business—but exhausted?

You’re carrying the weight of your success—and it’s starting to cost you. Let’s recalibrate how you lead and live, from the inside out.

Coaching
A transformational 8-week 1:1 experience for high-performing business owners.

We’ll help you reset your nervous system, clear your mind, and redesign how you operate—so you can sustain success with clarity, vitality, and joy.

Because burnout isn’t a badge of honor.

→ Explore Stress Management Coaching
(Coming soon)

want to grow the business beyond $500K—but overwhelmed as it is?

Your business has traction, but the backend proverbial ‘bucket’ is leaking. We can help you reignite growth and boost your bottom line.

Consulting
Tactical, owner-centric consulting for small, profitable teams making $500K+ per year.

We help you reactivate proven revenue streams, plug leaks in your marketing and sales funnels, and reduce your workload—so the business grows without burning you out.

Get your business working for you.

→ Explore Profit Growth Consulting
(Coming soon)

got wisdom to share—but no time to write the book?

You’ve lived the story, built the business, and gained the insight. Now let’s help you shape it into a book that builds legacy—or opens new doors.

Publishing
You’ve built success. Now it’s time to share your story, solidify your legacy, or build your industry authority.

High-ticket co-authored books or personal legacy publishing—done with you, not dumped on you.

Step into your next chapter as a leader.

→ Explore Thought Leadership Publishing
(Coming soon)

need support—but can’t hire a full team?

You’re doing too much with too little. Our AI-powered services give you smart, flexible leverage—without the cost or commitment of more hires.

AI Services
For resourceful solo founders and early-stage entrepreneurs ready to grow—without burning out or hiring a big team.

Our AI-powered virtual assistants, automation agents, and copywriting services help you get more done, faster.

Smart support for sustainable growth.

→ Explore AI-Powered Services
(Coming soon)

Not Sure Which Path Fits Best?


In two minutes, we’ll help you identify where you are—and what will help most.

Aerial view of a blue car on a pink background symbolizing a fork in the road.

Why work with us

  • 25+ years advising multi-six to nine-figure businesses across management, leadership, marketing, and advertising systems
  • 10+ years coaching founders and families on resilience, clarity, and sustainable performance
  • Author of two self-published business books—and one more on the way
  • Deep practitioner of AI in business and early adopter of the AI-first concept across strategy, innovation, content, automation, creative leverage, and more
Take the Orientation Quiz
Yellow stethoscope arranged with a red heart cutout on a light green background, symbolizing heart health.

Remember what’s at stake

  • Don’t wait for burnout to force a change.
  • Don’t keep overworking in a business that isn’t built to support you.
  • Don’t let your message stay untold.

You don’t need to push harder—you need a better way to thrive.

Smiling woman in a purple dress and scarf holding a tablet indoors.

Imagine waking up clear and focused, knowinG

  • Your energy is high
  • Your team (or tech) has your back
  • Your business runs with ease
  • Your voice is out in the world
  • Your success actually feels like success

That’s what thriving looks like.
Let’s build it together.

Close-up of an athlete starting a race at the track field on a sunny day.

Get started today!

Ready to make success feel better—and work better—for you?